I thought this week I would step back and get a bit philosophical. I know many are going through hard times, due to real estate issues or flooding or hurricanes or job loss. This little parable is an old story, but one of my favorites. It never fails to give me needed perspective when the world seems aligned against me.
If you’ve been a subscriber for a long time, you may recognize this story. I published it in my ezine many years ago and thought it was worth repeating.
Donkey in the Well
One day a farmer’s donkey fell down into a well.
Posted on July 28th, 2008
Filed under: Inspiration | No Comments »
I’ve noticed that when the economy slows down, many of my clients stop marketing their businesses because they’re afraid to spend the money. I think this is a big mistake!
When business slows down, it’s a great time to increase your marketing. Why? Two reasons.
First, you’re looking to get more business and one of the most effective ways to achieve this is through marketing.
Second, since so many other businesses are slowing down their marketing, any that you do for your business will stand out that much more and be even more effective than usual.
Posted on July 22nd, 2008
Filed under: Marketing | 2 Comments »
Did you know that you can browse blogs and forums your target market reads for about an hour a week and be marketing your business? You can!
First, find blogs and forums that attract your target market. The topic should generally be related to your business in some way, but probably not published by a direct competitor. The objective in selecting these sites is that your actual or prospective customers are reading them on a regular basis.
Next, read through recent entries to find posts where you have something useful to add to the conversation – preferably on a topic that’s directly relevant to your business.
Posted on July 14th, 2008
Filed under: Getting Visible | 4 Comments »
I’m so thrilled to be finally posting my first “real” blog entry. As some of you know, I sent out an ezine for years, but it’s been years now since I sent the last one. Yikes! Perhaps now is a good time to reinforce the importance of staying in touch with your list. I obviously need reminding and maybe you do, too.
As I’ve been telling my clients for years, the most important goal for your web site is to add visitors to your list. It’s rare that first time visitors will buy something, and once they’re gone, they may never come back. But if they subscribe to your list, they’re giving you permission to invite them back over and over again.
Posted on July 7th, 2008
Filed under: Followup | 1 Comment »
