August 26, 2008
Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income. Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, [...]
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August 11, 2008
When we consider the many ways to market our businesses, we usually think about these types of online strategies: posting a blog entry sending an ezine or newsletter article marketing using Google AdWords search engine optimization (SEO) creating more incoming links to our web site There’s a key strategy that’s more important than any of [...]
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