Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income.
Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, or as involved as a package of materials, teleclasses, and one on one coaching. Some high end memberships even include live meetings. I’ve seen memberships costing from $10/month to $297/month and more for “platinum” levels.
Posted on August 26th, 2008
Filed under: Marketing | 4 Comments »
When we consider the many ways to market our businesses, we usually think about these types of online strategies:
- posting a blog entry
- sending an ezine or newsletter
- article marketing
- using Google AdWords
- search engine optimization (SEO)
- creating more incoming links to our web site
There’s a key strategy that’s more important than any of these. To be effective, they need to be done consistently over a period of time. Not one of these strategies will help your business if you focus on it once and then move on to another strategy.
Posted on August 11th, 2008
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The quality and value of your content will determine how your subscribers feel about you and your business. When we talk about starting a blog or an ezine, our clients will often express anxiety about generating quality content on a regular basis.
When I started my first ezine – long, long ago! – I was a little worried, too. But I soon realized it wasn’t that hard if I kept in mind the various formats I could use.
Your content can include one or more of the following formats:
Posted on August 4th, 2008
Filed under: Followup | No Comments »
