Success With Ease

A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content.

This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one won’t be posted everywhere.

The Truth

The truth is, though, that you won’t be penalized for having identical articles around the web. The “duplicate content penalty” refers to duplicate content within your site. Even then, you’re unlikely to have a problem unless you’re trying to game the search spiders. Search engine penalties are reserved for sites trying to trick the search engines and very few average sites ever experience such a penalty.

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I know the headline sounds ominous. And I’m not talking about a technique that can get you slapped by Google or labeled a spammer by AOL.

No, I’m talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those offering to sell you the latest marketing technique you absolutely must know about, it’s enough to keep you surfing the web seeking to learn more and more for the rest of your days.

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