In order to continue building my business, I am going to (re-)start doing what I recommend and help my clients do: market my business so more people know who I am and how I can help them. After all, I could be the best in the world at web design, online marketing, and virtual assistance, but if no one knows, it’ll be pretty hard to attract new clients.
My first goal is to write a post every week. Why? There are a number of good reasons to write a post every week:
- It’s a great idea to add new content to your site regularly. Visitors will find lots of valuable information as your posts accumulate and they will see something new to read the next time they return to your site. It also keeps your site looking current which is more likely to attract business.
- Search engines rank sites higher when there’s new relevant content added to them consistently. This will help more people find your site. Make sure you use keywords in the post title, category, tags, and body of the article.
- By emailing your posts to your list, you stay in regular contact. This ongoing communication helps you build a relationship with your subscribers. You also have the opportunity to promote your own and partners’ products and services. Just make sure the majority of the emails you send contain useful content. Frequent emailing helps your subscribers think of you first when they need the expertise you offer.
- In order for people to buy your products or services, they need to know you exist and how you can help them. Creating content routinely and putting it where prospective customers can see it will accomplish both. Right now, we’re talking about putting content on your blog. In the future, we’ll talk about other ways you can make yourself more visible online.
- Providing useful information to your target market positions you as an expert. The more people see your name on more content in more places, the more you will be seen by them as an expert in your niche. And it’s even better if it’s seen as valuable content. 🙂
Here’s a bonus benefit: Writing a blog post every week helps you create a regular habit. I’ve been discovering the deeper value of developing regular habits. In this case, writing consistently is a habit I know will benefit my business, and I’m starting with a weekly blog post.
Do you write regularly for your business? Do your subscribers hear from you consistently at least twice per month? If not, how can you create new habits for yourself to gain for your business the benefits we’ve discussed? If you find yourself with good intentions around this, but frequently fall short, what gets in the way? Leave a comment or email me and let me know.
Now, there are additional benefits to writing blog posts each week. Stay tuned because in future articles I’ll talk more about how to leverage this content to more rapidly build your business.