The quality and value of your content will determine how your subscribers feel about you and your business. When we talk about starting a blog or an ezine, our clients will often express anxiety about generating quality content on a regular basis.
When I started my first ezine – long, long ago! – I was a little worried, too. But I soon realized it wasn’t that hard if I kept in mind the various formats I could use.
Your content can include one or more of the following formats:
Posted on August 4th, 2008
Filed under: Followup | No Comments »
I’m so thrilled to be finally posting my first “real” blog entry. As some of you know, I sent out an ezine for years, but it’s been years now since I sent the last one. Yikes! Perhaps now is a good time to reinforce the importance of staying in touch with your list. I obviously need reminding and maybe you do, too.
As I’ve been telling my clients for years, the most important goal for your web site is to add visitors to your list. It’s rare that first time visitors will buy something, and once they’re gone, they may never come back. But if they subscribe to your list, they’re giving you permission to invite them back over and over again.
Posted on July 7th, 2008
Filed under: Followup | 1 Comment »
