Marketing

Hunting or Farming?

December 14, 2011

  I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/. I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re like me in needing to remember [...]

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5 Powerful Ways to Leverage Joint Venture Partners

September 20, 2011

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a product, but this may also be [...]

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Become a Guest Blogger

September 13, 2011

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites? Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field. The posts you create will include [...]

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Is Email Marketing Really Worth the Hassle?

August 23, 2011

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how to make sure it does. So [...]

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Is Knowing Too Much About Marketing Bad?

August 16, 2011

OK, I know what you’re thinking. How can knowing too much about marketing be bad? Well, in my case, it’s because I know so many strategies and techniques that I have trouble focusing on any one of them long enough to be successful with it. I have a tendency to be thinking of all the [...]

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Do You Offer Clients What They Want Most From You?

April 13, 2011

Last time, I shared a shift I’ve made in how I plan to serve my clients. I’m going to offer packages to actually do a lot of my clients’ online marketing for them. I’ve shared details of my proposed new offerings with several of my clients and the reaction has been quite positive: “Sign me [...]

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Maybe I’ve Been Thinking About This All Wrong!

April 1, 2011

I’ve been thinking a lot in the last few months about the products and services you need most to grow your business online. For the last decade, I’ve provided web design to my clients, with some consulting and a few information products. For some time, I’d been thinking the most efficient and cost-effective way to [...]

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Worried About Duplicate Content When Article Marketing?

October 27, 2008

A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content. This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one [...]

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Just Say No to Forced Continuity

August 26, 2008

Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income. Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, [...]

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The Most Important Aspect to Marketing Your Business

August 11, 2008

When we consider the many ways to market our businesses, we usually think about these types of online strategies: posting a blog entry sending an ezine or newsletter article marketing using Google AdWords search engine optimization (SEO) creating more incoming links to our web site There’s a key strategy that’s more important than any of [...]

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