Posted on October 27th, 2008 by Peggy
A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content.
This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one won’t be posted everywhere.
The Truth
The truth is, though, that you won’t be penalized for having identical articles around the web. The “duplicate content penalty” refers to duplicate content within your site. Even then, you’re unlikely to have a problem unless you’re trying to game the search spiders. Search engine penalties are reserved for sites trying to trick the search engines and very few average sites ever experience such a penalty.
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Posted on August 26th, 2008 by Peggy
Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income.
Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, or as involved as a package of materials, teleclasses, and one on one coaching. Some high end memberships even include live meetings. I’ve seen memberships costing from $10/month to $297/month and more for “platinum” levels.
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Posted on August 11th, 2008 by Peggy
When we consider the many ways to market our businesses, we usually think about these types of online strategies:
- posting a blog entry
- sending an ezine or newsletter
- article marketing
- using Google AdWords
- search engine optimization (SEO)
- creating more incoming links to our web site
There’s a key strategy that’s more important than any of these. To be effective, they need to be done consistently over a period of time. Not one of these strategies will help your business if you focus on it once and then move on to another strategy.
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Posted on July 22nd, 2008 by Peggy
I’ve noticed that when the economy slows down, many of my clients stop marketing their businesses because they’re afraid to spend the money. I think this is a big mistake!
When business slows down, it’s a great time to increase your marketing. Why? Two reasons.
First, you’re looking to get more business and one of the most effective ways to achieve this is through marketing.
Second, since so many other businesses are slowing down their marketing, any that you do for your business will stand out that much more and be even more effective than usual.
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