I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/.

I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re like me in needing to remember that important tasks need time and focus just as much as urgent ones. This article was a good reminder.

Where do you spend more of your time, and how does that work for you?

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures.

(In this article, I will refer to a product, but this may also be a service or program.)

1. Endorsement Marketing

This is probably the best known and most often used style of joint venture. One person promotes the product of another person.

For this to work well for both parties, the promoter must have a fairly good sized list to promote to and must believe in the product’s value and benefit to her audience. The product creator must be willing to offer the promoter something – usually a commission – for each customer that comes from the promoter’s list.

Sometimes the product creator also grows his list of prospects even beyond those who become customers. This can happen, for example, when there’s a free call or webinar the promoter’s list is invited to. People who choose to attend opt-in to the product creator’s list and some then also become customers. The product creator can now develop his own relationship with these people.

The benefits to the promoter include the commissions, being seen as a helpful resource to her list, and a relationship with the product creator that may provide additional benefits in the future.

2. Co-Authored and Co-Promoted Product

This is a traditional partnership where both parties help to create the product and both promote it to their lists and elsewhere. They may even enlist other joint venture partners to promote to their lists via endorsement marketing.

An arrangement like this works best when the partners have complementary expertise. The resulting product is more valuable than one either partner could create on her own.

The partners’ audiences should both value the product being created. It’s also simplest if the two partners have lists of roughly the same size.

If either the list size or the level of expertise is skewed too much in one direction, the financial agreement may offer one partner more than 50% of the profits.

Another style of partnership might have one partner creating the product content while the other handles the marketing and e-commerce mechanics. I’ve seen this work quite successfully.

Either way, the benefits to both partners include creating a superior product, getting visibility to the other partner’s list, and having a built-in accountability partner so the project moves ahead.

3. Thank You Page Marketing from Subscribers and Buyers

This technique is a simple, passive endorsement. It’s so easy I’m surprised it’s not used more.

The idea is that when someone opts in to a list or buys a product, he lands on a thank you page. On this page, he sees an offer to opt-in to another’s list or buy another’s product. The link for the offer will be the site owner’s affiliate link so she will get a commission if he ends up buying something from the other person.

While there’s an implicit endorsement of the product, the site owner doesn’t need to do anything other than put the offer on the thank you page. And the product creator only needs to provide the offer copy and an affiliate link.

While simple, this technique can be very effective. The subscriber or buyer has just taken made a commitment to the site owner and is still in that frame of mind when arriving at the thank you page. He may well be willing to make a similar commitment to the other business owner in this moment.

4. Collaboration Product

This can take one of two forms. First, a relative newcomer to the market can gather a group of veterans to participate in creating and marketing the product. For instance, each person could write a chapter in a book around a particular theme.

If each veteran has a decent list and they all market to their lists, the product could sell well. The profits could be divided between the newbie, who’s getting paid for organizing and physically (or digitally) creating the product, and each of the veterans.

Even if there aren’t huge profits, each veteran benefits from having a published book (or whatever the product is) and from being associated with all the other veterans. The veterans’ expertise spills over on the newcomer, and he develops valuable relationships with the veterans. Depending on how the deal is structured, he probably grows his list as well.

The other form of collaboration consists totally of peers. One person recruits colleagues to contribute to a product and they all market it and share the profits. The organizer may benefit a bit more to compensate for her additional effort. This might be in her share of profits or that customers land on her list.

5. Telesummit or Websummit

A telesummit (held on the phone) or websummit (online webinars) is quite similar to a collaboration product except instead of a product, there’s an event.

The organizer – either newcomer or veteran – recruits people to interview around a specific topic and these calls or webinars are scheduled for people to listen to. These interviews may all be scheduled in one week, several times a week over the course of 2-6 weeks, or once a week for months.

Typically, telesummits are free to listen to when scheduled. but may have a fee to access after the fact. Often, the person being interviewed will have a free gift for listeners that requires they opt-in.

The benefits to the interviewees include getting exposure to the other interviewees’ lists, growing their own lists by giving away their free gifts, and showing their expertise.

The benefits to the organizer include growing her list since listeners must subscribe to attend, revenues from selling the recordings afterward, and sometimes affiliate fees from sending listeners to get their free gifts through an affiliate link. The organizer also gains visibility as an expert from interviewing the experts and develops relationships with these experts that can be valuable in the future.

Telesummits can be complex and time consuming to organize, but the benefits can be huge.

Now that you have several ideas on how to use joint ventures to build your business, go forth and partner!

And if you had a great success with one of these methods, or if there are any other ways you’ve benefited from partnering with others, leave a comment and share it with us.

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites?

Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field.

The posts you create will include an author box at the end with your name and web site address. If readers of your post appreciate your article, you may get new visitors to your site and even new subscribers to your list when they click through the link in your author box.

Also, if the publisher of the blog is willing to put an author tag on the post for you (and you’ve set up a Google profile), your photo will show up next to the post in Google search engine results, giving you even more visibility.

So there are clear benefits of becoming a guest blogger, but how do you go about becoming one?

First, find some blogs with good sized audiences in your target market, but where the site owners are not direct competitors of yours. You want to find the blog of someone who provides something different than you, but to the same people.

Write a blog post suitable for his or her audience and send it, along with an offer to provide more posts on a regular schedule. It could be one or month or more, depending on what you and the site owner agree to.

Can you use one of your own blog posts as a guest blogger?

You can, but there are drawbacks:

• Blog publishers may not wish to use a “recycled” post.
• If your target market reads your blog and one or more of the blogs you’re a guest for, they’ll see the same article in multiple blogs.
• Search engines will only list one of the duplicate blog posts, and it may not be the one at your site, so you may be damaging your own site’s search engine position by reusing blog posts.

Of course, to implement this strategy, you’ll REALLY need to be disciplined with your writing schedule. You don’t want to slack off on your own blog posts, or fail to meet your commitment to the blog owners with whom you have arrangements. But if you can pull it off, becoming a guest blogger can be a terrific way to become more visible and valuable to your market.

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how to make sure it does.

So here’s the bad news: I probably can’t tell you why it’s happening. There’s a whole list of possibilities and it’s usually not worth the effort to track down and check each one – or in some cases, even possible.

Some of the possible reasons are:

- The subscriber never confirmed her subscription.

- The subscriber’s Internet Service Provider (ISP) is blocking the messages, thinking they’re spam.

- The subscriber’s ISP is blocking all messages from my client’s email service due to a spam issue having nothing to do with my client.

- If the subscriber has his own web host that his email goes through, its spam filter might be blocking messages.

- The subscriber may have a spam filter on her own email client – Outlook, Thunderbird – that’s dumping the emails into a junk folder.

- The subscriber may have a filter set within their email client that’s moving the messages to another folder automatically.

- The subscriber is accidently deleting the messages, not realizing who they’re from.

- The email messages are getting lost somewhere in the web. If multiple messages from you are getting lost, this is probably not the case.

With all these ways emails can go astray, is email marketing really worth it?

My answer is a resounding YES!

Even though it’s not perfect, email is one of the few ways you can ‘push’ your content and marketing to people who have given you permission to do so. And it works – all the most profitable online businesses point to email marketing as a crucial element of their success.

If email is so important to growing your business and being profitable, how should you handle a subscriber reporting not receiving your emails?

First, look at your list management system to make sure the subscriber is a confirmed contact. If not, re-send the confirmation email message if your system lets you. Otherwise, have your would-be subscriber re-submit the opt-in request from your website.

If the subscriber is confirmed, have her check her Junk or Spam folder to see if the messages are landing there. If they are, your subscriber needs to add the from email address for your messages into her address book (or whatever other method will let her email client know these messages are not spam).

If the messages are not found in the Junk folder, make sure your subscriber doesn’t have a filter set up within his email client that’s unintentionally redirecting your messages to another folder.

If the mystery isn’t solved at this point, I’d suggest having the him try to subscribe again using another email address, such as a Gmail address. This is because the remaining options for trying to figure out what’s happening are more time consuming and not any more likely to resolve the problem. So if an easy work around like using another email address fixes the problem, it’s probably the way to go.

If you or your subscriber still want to pursue the issue, she can contact her ISP and/or her web host to see if they’re automatically blocking any messages.

The next step would be for you to contact your list management service to see if they are aware of any of their messages being blocked by the ISPs.

If the missing emails are still unexplained at this point, it’s unlikely you’ll ever know what’s happening, and the only solution is to have your subscriber re-subscribe.

There’s also a matter of perspective I often bring up with clients. We need to remember that marketing is a numbers game. Some small percentage of emails will not go through properly for whatever reason. An even bigger percentage don’t get opened and read.

While we all want to make sure everyone who wants our messages is able to receive them, it’s not usually worth an extensive investigation every time this issue comes up. Make sure the subscriber is confirmed in your system and make sure your emails are not in his Junk folder. After that, just have him re-subscribe.

Put more of your effort into figuring out how to make your subject lines and content attractive enough so that subscribers that DO get your messages actually open and read them! That’s the way to be successful with email marketing.

OK, I know what you’re thinking. How can knowing too much about marketing be bad? Well, in my case, it’s because I know so many strategies and techniques that I have trouble focusing on any one of them long enough to be successful with it.

I have a tendency to be thinking of all the other things I could do before I’ve developed a system to consistently to get benefits from the technique I’ve already started. This causes me to start one thing after another, but not be consistent with all of them. And THAT leads to not growing my business the way I could be.

I don’t think this is because I’m an idiot – although opinions may vary. I think it’s because I enjoy the design and planning phase of a project more than the implementation phase. I love imagining the possibilities and even thinking through how they should be executed. The ideas and planning are exciting to me. But once I know how to accomplish it, actually doing it sometimes seems boring. Especially when it’s a technique that requires consistent doing – like writing blog posts!

I frequently hear the same thing happening with my clients. They’ve decided to work on getting a newsletter out regularly, for example. Then they attend a webinar about how to get leads using Facebook and they start focusing on that to the detriment of the newsletter process. Next week, they learn about telesummits and want to host one. Now, all these are great things to do, but if we jump from one thing to another without following through on any of these strategies, we don’t really accomplish anything!

The key is to develop not just a system, but one that you’re willing to DO consistently. It needs to feel fun, or at least not a total drag. So in my case, I try different processes until one clicks and I’ve developed the habit of executing the technique.

I’ve learned over the years that will power alone is not sufficient. Who wants to spend the majority of their time forcing themselves to do what they need to do? Especially for those of us who’ve started our own businesses, we’d like to enjoy what we do, or why did we start this in the first place?

Also, just as for losing weight or quitting smoking, will power alone doesn’t work over the long run for many people. They need support, tools, and/or a system to stick with it. I find it’s much the same – at least for me – with ongoing marketing activities.

The lesson for me is to pick a marketing activity, figure out the best way for me to be willing to implement it consistently, and then do it for awhile before adding on another activity. Sometimes it takes a few tries before I find the best way for me to stay consistent, and that’s why it’s good to give it a little time before starting something new.

Is There Another Solution?

Of course, there’s another solution we haven’t mentioned yet. If you can develop a system for implementing the marketing activity, but you don’t want to execute it yourself regularly, hire someone else such as a Virtual Assistant to do it! If this is a profitable marketing activity for your business, implementing it regularly could bring in enough extra money to more than pay for the help.

Occasionally, you may decide that a particular marketing activity is not right for your business. It could be one you’ve been using for some time, but you’ve decided the benefits aren’t worth the effort and your time would be better spent elsewhere. Or it could be a new activity that you just cannot find a way to implement consistently. Either way, it’s perfectly OK to change your mind. Just make sure it’s a conscious decision and not just flitting to a shiny new object.

By getting one technique solidly in your repertoire before starting another, you will start reaping the benefits of that first technique. If you abandon it too early in favor of something new, you will have just wasted your efforts since you didn’t persist to the point of gaining the benefits of the technique.

Are you someone who’s good at consistently implementing your marketing? Do you have any tricks to share?

Or are you more like me – prone to jumping to a new idea before the first one has borne fruit? Have you found anything that helps you stay focused?

Last time, I shared a shift I’ve made in how I plan to serve my clients. I’m going to offer packages to actually do a lot of my clients’ online marketing for them. I’ve shared details of my proposed new offerings with several of my clients and the reaction has been quite positive: “Sign me up!”

So today, I’m turning it around and asking you whether you’re offering your customers what they really want. If you have a successful business, you’re obviously satisfying a need for your market. The question is, can you do more? If your business isn’t as successful as you wish, the question is even more vital.

Here are some of the questions you may want to ask yourself:

1. Are you offering everything your customers need?
   In your dealings with your market, have you noticed that they need help in areas your business doesn’t currently offer? Do you have – or can you get, through learning or collaboration – the knowledge and skills to help them? If so, it’s a win-win. You make more money upselling to current clients and finding new ones, and they get an additional need satisfied.

2. Are your services and products offered in all the formats your customers prefer and can afford?

   Many coaches offer primarily one-on-one coaching. But what if a prospective client can’t afford that service? Do you offer group coaching, workshops, self-study programs?

   Maybe it’s the opposite for you. Maybe you offer primarily digital information products. Would your customers like – and be willing to pay for – some personal coaching from you, either one on one or in a group?

   You can communicate with clients in person, on the phone, through Skype, or on a webinar.

   Chances are, individuals within your market prefer different modes of receiving your services and products. Offer them!

3. In a similar vein, do you offer your information through a variety of media?
   Again, individuals’ learning styles vary. Some prefer to read information, while others prefer listening or watching. Some information is passively absorbed, while other information might be better understood and retained through interactive exercises. Some people are very comfortable with digital media, while others want to hold paper, or deal with a real person. Give your clients a variety of ways to take in your valuable information.

4. Do your customers want to learn how to do it themselves, or pay someone to do it for them?

   This circles back around to the change I’m making in my business. No matter how well you teach me how to quickly and effectively clean my house, I’d always rather have someone else do it. Also, I can’t ever see myself interested in transcribing audio into written material.

   On the other hand, I love figuring out the best WordPress plug-in to supply the functionality a client’s looking for, or getting all the elements on a web page aligned just right. Of course, most people – including my target market – have absolutely no interest in learning how to do those things, much less actually doing them themselves.

   In some cases, your customers may want to learn how to do some work for themselves. For example, my clients really appreciate being able to create and modify their own content in the WordPress sites I set up for them. In the “old” days before this great content management system had all the wonderful and comprehensive features it has today, clients would contact me for the smallest word changes to their static HTML sites. Yuch! This wasn’t fun work for me, and my clients were frustrated by the need to come to me for every little thing.

   So, are you teaching your customers what they’d like to do for themselves and actually doing other things for them that they don’t want to do? Of course, you may have customers in both camps: some want to do a task themselves, while some want it done for them. Perhaps you’ll want to offer both a teach-you-to-do-it program and a do-it-for-you service.

Most of us create the products we like to create in the format we like to create them and hope our customers will feel the same way. Take the time to find out – you may be surprised what you learn!

I’ve been thinking a lot in the last few months about the products and services you need most to grow your business online. For the last decade, I’ve provided web design to my clients, with some consulting and a few information products.

For some time, I’d been thinking the most efficient and cost-effective way to help you market your business online would be to give you more information so you’d know how to attract traffic to your site, and convert site visitors to subscribers and clients. So I’d been planning – and even started creating – programs to do just that: show you what you need to do to be successful online.

Recently, however, my perspective has been shifting. I’ve realized that you really aren’t as interested in knowing how to do it yourself as you are in having it done for you. You just don’t have the time – or often the interest – to learn what you should be doing, develop a system that includes all the one-time and ongoing activities, and then actually implement consistently.

This is especially challenging when the online marketing world evolves all the time, requiring you to keep up with the changes, learn new techniques, modify your system, and still keep marketing online every day. I mean, who knew three years ago that today you’d be crazy not to use Twitter to market your business?

So I’ve decided that I’m going to change my focus from showing you how to market your business online to actually doing it for you. Clients have asked me for this in the past, but the cost was prohibitive for the small companies I serve. Now, though, with WordPress, social media, and other great tools available, I can offer affordable packages to help you grow your business online.

In the next few weeks, look for me to start laying out the overall strategy and offering specific plans to help you implement this strategy. Please keep in mind that you won’t be totally off the hook with this system! You are the expert in your own business and will still need to provide content, but I’ll distribute it and maximize your visibility on the web.

My first system will help you market your products and programs online and it’s almost ready to go. I’ll let you know as soon as it’s ready.

If you have specific ideas for how I can help you market your business online, I’d love to hear them. Please leave a comment – I promise to read and consider each and every one!

A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content.

This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one won’t be posted everywhere.

The Truth

The truth is, though, that you won’t be penalized for having identical articles around the web. The “duplicate content penalty” refers to duplicate content within your site. Even then, you’re unlikely to have a problem unless you’re trying to game the search spiders. Search engine penalties are reserved for sites trying to trick the search engines and very few average sites ever experience such a penalty.

What will be the effect on your Google search results if you have the same article posted to 30 different articles directories? Well, all the sites may not show up in the search results.

Remember what Google’s goal is: to return to searchers as many of the most relevant sites related to the search term they entered as it can. It doesn’t make a lot of sense to return 30 pages with the exact same article! So Google will filter out some of the duplicate pages from the search results.

Should You Be Concerned?

But that’s OK! As long as one of your article pages shows up fairly high in the rankings for the search term, the searcher may well see it and click to your article. And in many cases, there will be multiple links to versions of your articles.

Remember too, that even the sites with your article that get filtered from showing up in the search engine results are still contributing to the list of links pointing back to your site. You still get credit for that with the search engines even if they choose not to display that site in the search engine results.

And, of course, humans who browse or search directly at these sites can still find and read your article and click through to your site.

A Strategy to Consider…

There is one strategy you may wish to adopt if you publish your articles on your own site as well as elsewhere on the web. You may wish to publish on your site first and wait just a bit to publish to the other sites. The search engines will give some extra priority to the site that they believe is the original site for the content, and that site is more likely to show up in search engine results.

So, if the search engine spider finds the content on your site and later finds it elsewhere, your site will be considered the originator of the content and will likely get more weight in the search engine results than those sites with the content it found afterward.

While it may be slightly preferable to publish to your site first so it’s more likely to not get filtered out of search engine results, it’s not the end of the world if your site doesn’t show up. As long as other sites with your article are listed, searchers can read one of those instances and still click through to your site from your author’s box.

The Bottom Line

The bottom line is that you can feel comfortable publishing identical versions of articles both on your site and to article directories and ezine publishers. If you want to take extra care, publish to your site long enough before publishing elsewhere to allow the spider to find your instance first.

The most important point is to publish your articles in as many high quality places as you can! The good it will do your business in terms of visibility, perception of expertise, new people clicking through to your site, and incoming links for the search engine spiders greatly outweighs any downsides.

Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income.

Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, or as involved as a package of materials, teleclasses, and one on one coaching. Some high end memberships even include live meetings. I’ve seen memberships costing from $10/month to $297/month and more for “platinum” levels.

I think memberships are great for both providers and members when the content is high quality. In fact, I’m preparing one myself that will launch in a month or so. (Stay tuned…)

There’s a technique being used to enroll members, though, that I’m not so keen on. I’ve seen it employed by a number of internet marketers lately and actually seen it taught by one marketer I admire.

The practice I’m referring to is known as “forced continuity”. It usually looks something like this: You receive an email (or dozens of them) pulling you to a site offering some amazing content for a pittance – often just shipping and handling. Either at the bottom of the first sales page or at the top of the order page, you’re told that part of getting this content involves becoming a member of an ongoing program and you will be charged monthly. If you want the aforementioned amazing content, you must join this membership. That’s the “forced” aspect of it.

Of course, you can cancel the membership at any time after you place the order. The marketers are betting in the best case, you’ll find the membership content valuable enough to continue, or in the worst case that they’ll get several month’s payments before you remember to cancel.

This example reflects the “ethical” version of forced continuity. Some less than stellar characters notify you that you’ve been enrolled in a membership after you’ve paid. Clearly, this is not cool.

But I think even the “ethical” version is uncool. It feels like bait and switch advertising to me. All the promotions and the bulk of the sales letter is talking about the amazing content for an incredibly low price. (That should be our first clue, right?) It’s only after you’ve gotten excited about the amazing content that you learn about the membership and the marketers are hoping you’re excited enough to go through with the sale anyway by then.

I’d rather see what marketer Jimmy Brown calls “persuaded continuity”. He suggests selling an inexpensive product upfront, like the other marketers. After the sale, on the product download page, is where customers find out that due to their purchase, they’re entitled to a free trial membership. But they are NOT automatically enrolled. They have the choice to join or not.

So, while visitors are initially attracted by the low price product, they are only introduced to the membership after purchasing the product, and it is their choice whether or not to accept the free trial.

Jimmy’s purpose is still to get people to sign up for memberships, but his preferred method is to get their attention with the lead product and then persuade them to join the membership rather than to get people excited about the lead product and then threaten to take it away unless they join the membership.

The persuasion method feels cleaner to me. It’s less coercive, and let’s be honest. If your membership offers great content, you should be able to sell it on its merits without needing to “force” people into it. By offering a free trial, members can check it out and will stick with it if they find it worth the money.

I also believe you will build a much stronger relationship with members who have freely chosen to join than those who have been coerced into joining. It’s better business and better karma!

I’d be interested to know if any of you have run across these forced continuity offers. If so, did you buy the product and join the membership? How did you feel about this technique? If you didn’t buy, why not? Leave a comment and let me know.

When we consider the many ways to market our businesses, we usually think about these types of online strategies:

• posting a blog entry
• sending an ezine or newsletter
• article marketing
• using Google AdWords
• search engine optimization (SEO)
• creating more incoming links to our web site

There’s a key strategy that’s more important than any of these. To be effective, they need to be done consistently over a period of time. Not one of these strategies will help your business if you focus on it once and then move on to another strategy.

So the most important aspect to marketing your business is to develop a system – a routine that helps you implement your chosen strategies consistently over time to yield the results you’re looking for.

As an example, I’ll share my weekly marketing routine. It includes several, but not all, of the marketing strategies listed above.

Monday: Post a blog entry.

This adds content to my site, and since my blog software automatically “pings” several dozen blog directories, links to the post on my site will be created in these directories. Also, I’ve set up a system that emails each blog post to my subscriber list, so this one action is leveraged in several ways.

Tuesday: Submit an article.

I use a service that submits my article to hundreds of article directories and ezine publishers. And the article is usually a slightly modified version of the blog post from Monday, further leveraging that content.

Wednesday: Add a message to all appropriate autoresponders.

I have various prospect and customer autoresponder lists. Often, we set up autoresponders with some initial messages, and broadcast messages to them when we have an announcement to make. But that leaves long periods of time when we’re not communicating with the people on these lists at all. So Wednesday’s task is to add a new message to the end of as many autoresponder series as appropriate. This message might sell the “original” product to a prospect list, or cross-promote another product to a prospect or customer list.

Thursday: Build joint venture or affiliate relationships.

This task could be creating a new affiliate resource or touching base with a JV partner. It could include research or initial contact with a potential JV partner. Or it might be writing a new JV partner agreement. The point is to support and build better relationships with those who have agreed, or might agree, to help sell my products.

Friday: Post comments on selected blogs and forums.

Using a list of blogs and forums with topics related to my business, find some posts where I can add a useful comment. I also use Google Alerts and some software to find additional appropriate blogs and forums to post comments to. This practice is beneficial in two ways. First, people who read these posts and find my comment valuable may decide to click my link and visit my site. Second, these links pointing to my site are helpful for SEO.

Currently, I’m implementing this weekly calendar myself, but clearly much of it can be done by an assistant or outsourced.

You may very well design a different set of marketing strategies for your business than I have for mine. In particular, mine are all online strategies and you may have offline marketing strategies as well. The point is to create a system that encourages you to be consistent over time in implementing your strategies or they just won’t work well.

Would developing a system like this work for your business? Tell me what you think.