Posted on April 6th, 2009 by Peggy
For the last couple of weeks, I’ve been talking about teleclasses. Coincidentally, I’m offering a teleclasses program on how to offer teleclasses. :-) More on that later…
First, let’s look at who can benefit from offering a teleclass.
Who Should Offer Teleclasses?
Teachers and Trainers: Reach a much wider audience without the hassles of managing a live event.
Consultants: Establish yourself as an expert with people you otherwise might not meet.
Service Professionals: Get paid to promote your services and create a lower price point for those who can’t afford you one on one.
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Posted on March 30th, 2009 by Peggy
In my last post, I gave you 9 great reasons to add teleclasses to your product portfolio. Have you done it yet? C’mon, it’s been a whole week! 
Well, if you’re planning on it, good for you. I think you’ve made a decision that’ll be good for your business.
If you haven’t decided to offer teleclasses, why not? Maybe for one of these reasons:
“I don’t see how teleclasses fit into my business.”
If you want to build your list, make money quickly, add a mid-priced product to your portfolio, create a product easily, OR be seen as an expert in your field, then you want to offer teleclasses. They will help you achieve every one of these results.
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Posted on March 25th, 2009 by Peggy
I’ve been MIA from my blog for several months, but I’m back now. I’ve been busy working with clients and on a project of my own. More about that in a bit…
During the last few months when the economy has been troubled and we’ve all been concerned about our finances, I’ve been thinking about what I can offer to help. I realized that for many people, teleclasses (also known as teleseminars) can be a great solution to make money now and later.
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Posted on October 27th, 2008 by Peggy
A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content.
This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one won’t be posted everywhere.
The Truth
The truth is, though, that you won’t be penalized for having identical articles around the web. The “duplicate content penalty” refers to duplicate content within your site. Even then, you’re unlikely to have a problem unless you’re trying to game the search spiders. Search engine penalties are reserved for sites trying to trick the search engines and very few average sites ever experience such a penalty.
Filed under: Marketing | 1 Comment »
Posted on October 7th, 2008 by Peggy
I know the headline sounds ominous. And I’m not talking about a technique that can get you slapped by Google or labeled a spammer by AOL.
No, I’m talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those offering to sell you the latest marketing technique you absolutely must know about, it’s enough to keep you surfing the web seeking to learn more and more for the rest of your days.
Filed under: Productivity | 1 Comment »
Posted on September 29th, 2008 by Peggy
In the Internet Marketing world, just about everyone is creating a membership these days. Several of my professional clients are also setting up memberships to offer their information and/or products.
Maybe you want to get in on this, too? Setting up a membership can be a terrific way to create a stream of income often greater than what you’d receive from a single sale of the complete set of information.
But many are intimidated by the idea of offering a membership, fearing it’s too complicated to set up and run.
Here are three easy ways to structure a membership:
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Posted on September 8th, 2008 by Peggy
I was on a call with Jack Canfield recently where Alex Mandossian was interviewing him to promote Jack’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” There was a great metaphor Jack used that I wanted to share. You should know by now how much I like reflecting on ideas presented through stories!
Jack was addressing a question about the Law of Attraction. The questioner said that it worked for her in small areas, but she hadn’t achieved the results she wanted in larger areas.
Filed under: Inspiration | No Comments »
Posted on September 2nd, 2008 by Peggy
This is another story I appreciate. I hope you will, too.
A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. It seemed as one problem was solved, a new one arose.
Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to boil. In the first she placed carrots, in the second she placed eggs, and in the last she placed ground coffee beans. She let them sit and boil without saying a word.
Filed under: Inspiration | 1 Comment »
Posted on August 26th, 2008 by Peggy
Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income.
Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, or as involved as a package of materials, teleclasses, and one on one coaching. Some high end memberships even include live meetings. I’ve seen memberships costing from $10/month to $297/month and more for “platinum” levels.
Filed under: Marketing | 3 Comments »
Posted on August 11th, 2008 by Peggy
When we consider the many ways to market our businesses, we usually think about these types of online strategies:
- posting a blog entry
- sending an ezine or newsletter
- article marketing
- using Google AdWords
- search engine optimization (SEO)
- creating more incoming links to our web site
There’s a key strategy that’s more important than any of these. To be effective, they need to be done consistently over a period of time. Not one of these strategies will help your business if you focus on it once and then move on to another strategy.
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