Is Email Marketing Really Worth the Hassle?

August 23, 2011

A client calls me, anxious about a subscriber who’s not getting her emails. “What’s wrong?” my client wants to know. “Is my email service not working? How do we fix it?” And she wants me to tell her why the email isn’t being received by her client and how to make sure it does. So [...]

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Is Knowing Too Much About Marketing Bad?

August 16, 2011

OK, I know what you’re thinking. How can knowing too much about marketing be bad? Well, in my case, it’s because I know so many strategies and techniques that I have trouble focusing on any one of them long enough to be successful with it. I have a tendency to be thinking of all the [...]

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Do You Offer Clients What They Want Most From You?

April 13, 2011

Last time, I shared a shift I’ve made in how I plan to serve my clients. I’m going to offer packages to actually do a lot of my clients’ online marketing for them. I’ve shared details of my proposed new offerings with several of my clients and the reaction has been quite positive: “Sign me [...]

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Maybe I’ve Been Thinking About This All Wrong!

April 1, 2011

I’ve been thinking a lot in the last few months about the products and services you need most to grow your business online. For the last decade, I’ve provided web design to my clients, with some consulting and a few information products. For some time, I’d been thinking the most efficient and cost-effective way to [...]

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Why Visibility is So Important to Your Business

March 22, 2011

At first blush, this seems so obvious. After all, who would hire you or buy your product if they don’t know you exist? And, of course, that’s completely true. People don’t buy services or products they don’t know about. So that’s one reason visibility is important. But there are others. The more your prospective customers [...]

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“Being” is the Key

January 13, 2011

In my New Year’s post, I wrote about my business intentions for the coming year and I referred to reflecting on what we want to be/do/have in the next year. The way I expressed my intentions was in terms of “doing”. I think that’s quite typical, that most people express their goals in terms of [...]

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Resolutions?

January 7, 2011

Happy New Year! I confess I’ve never been a fan of New Year’s resolutions. First, if the resolution is such a good idea, why wait until January 1st to start doing it? Second, I’ve rarely heard of anyone keeping their resolution beyond February – if that long! On the other hand, the new year does [...]

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Time to Relax

December 27, 2010

With regard to my productivity, the concise and not too surprising news is that my process works much better when I actually do it! I was so busy making presents the weekend before Christmas that I was totally fried by Monday and didn’t get my to-do list made. And guess what? I didn’t get much [...]

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What’s Up for the New Year?

December 16, 2010

I heard from a number of people in response to last week’s post. I’m still tweaking my daily process as I see what works and what doesn’t. I’ll give you an update soon as to what I’m learning. I’ve decided to write shorter posts and occasionally post more often. I believe it’ll be more appealing [...]

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What to do with the To-Do’s

December 7, 2010

Forget time management! How do I manage the dreaded to-do list? I’m not sure I’ve figured out my last best way, but I promised I would talk about some of the to-do embellishments I’ve started using. I’ll do so, and then get into what topics I intend to share with you over the next few [...]

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