I’m Back!

March 25, 2009

I’ve been MIA from my blog for several months, but I’m back now. I’ve been busy working with clients and on a project of my own. More about that in a bit… During the last few months when the economy has been troubled and we’ve all been concerned about our finances, I’ve been thinking about [...]

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Worried About Duplicate Content When Article Marketing?

October 27, 2008

A concern many article marketers have is about posting the same article to multiple locations around the internet. They’ve heard of a “duplicate content penalty” that Google assesses when it finds identical content. This concern is amplified by the increasing number of tools available to create alternate versions of your articles so the same one [...]

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The Biggest Danger in Online Marketing

October 7, 2008

I know the headline sounds ominous. And I’m not talking about a technique that can get you slapped by Google or labeled a spammer by AOL. No, I’m talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those [...]

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3 Ways to Offer a Membership

September 29, 2008

In the Internet Marketing world, just about everyone is creating a membership these days. Several of my professional clients are also setting up memberships to offer their information and/or products. Maybe you want to get in on this, too? Setting up a membership can be a terrific way to create a stream of income often [...]

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The Journey Has Value Too

September 8, 2008

I was on a call with Jack Canfield recently where Alex Mandossian was interviewing him to promote Jack’s book, “The Success Principles: How to Get from Where You Are to Where You Want to Be.” There was a great metaphor Jack used that I wanted to share. You should know by now how much I [...]

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Carrot, Egg, or Coffee?

September 2, 2008

This is another story I appreciate. I hope you will, too. A young woman went to her mother and told her about her life and how things were so hard for her. She did not know how she was going to make it and wanted to give up. She was tired of fighting and struggling. [...]

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Just Say No to Forced Continuity

August 26, 2008

Memberships are an increasingly popular way for marketers to receive a continuing stream of income from just one sale. Memberships are also called “continuity programs” since they have a continuing stream of income. Typically, members pay a monthly fee for information and/or support. The deliverable can be as simple as a digital report each month, [...]

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The Most Important Aspect to Marketing Your Business

August 11, 2008

When we consider the many ways to market our businesses, we usually think about these types of online strategies: posting a blog entry sending an ezine or newsletter article marketing using Google AdWords search engine optimization (SEO) creating more incoming links to our web site There’s a key strategy that’s more important than any of [...]

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Get Creative About Creating New Ezine or Blog Content

August 4, 2008

The quality and value of your content will determine how your subscribers feel about you and your business. When we talk about starting a blog or an ezine, our clients will often express anxiety about generating quality content on a regular basis. When I started my first ezine – long, long ago! – I was [...]

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Donkey in the Well

July 28, 2008

I thought this week I would step back and get a bit philosophical. I know many are going through hard times, due to real estate issues or flooding or hurricanes or job loss. This little parable is an old story, but one of my favorites. It never fails to give me needed perspective when the [...]

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