All Posts by Peggy

What’s Marketing Automation and Why Should I Care?

A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of us are familiar with standard list […]

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The Marketing Strategy All My Successful Clients Use

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so successful. What is it? Developing relationships […]

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