Break Down Your Business Plan

Having decided on my 5 streams of income – plus list building – I needed to make more detailed plans so I would know exactly what to do to achieve these goals. The first thing I did was better define what was required to achieve each of these streams.

For example, one stream of income was paid teleclasses. So, I asked myself how many participants at what price I needed to attract each month to make the amount of income I wanted for this income stream. I did this for each of the five streams to make it very clear what I needed to accomplish to earn the monthly income I wanted.

By breaking down each stream this way, I could make sure the subsequent, more detailed plans I made would support the number of clients, registrants, customers, etc. I required for each area of my business.

Now I had to get down to the nitty-gritty. I knew I needed to make more detailed plans I could execute each month, week, and day that, if executed diligently, would lead to the results I wanted.

I designed a weekly schedule that included activities in each of the 6 areas – income streams and list building – every week. As I did this, I realized that I couldn’t actually do everything every week, so I chose the activities that were the most essential to achieving my goals and those that were leveraged – helpful for more than one project – to do each week. I then divided the remaining activities between two weeks.

So, my plan has an A Week and B Week. Monday, Tuesday, and Thursday’s activities are the same each week, while Wednesday and Friday are different between the two weeks. Saturday and Sunday are reserved for catching up on email, reading various blogs, and reading or listening to learning materials.

The key to coming up with these weekly plans is to make sure that over the course of every two week period, I’m actively making progress on all six of my projects. When you do this correctly, that’s the main benefit of having these plans.

The other benefit is that you know exactly what you need to do each week, and when you’ve done enough. One of the pitfalls of working for ourselves is that it’s tough sometimes to know if you’ve done enough. After all, there’s always more you could be doing. So when can you feel comfortable quitting work for the day or week? This plan makes that a lot clearer.

Of course, your weekly plan might work out differently than mine. You might be able to work on all of your income streams and list building every week. Or you might require 3 weeks to cover everything at least once. I urge you not to let too many weeks go by without working on one of your projects, though. You’ll lose momentum and have a harder time making your monthly income projections if you don’t make steady progress toward each goal.

Once I created these weekly plans, I wrote them up in a document as checklists. Each one has space for the date at the top and check boxes next to each day’s activities. As each item is accomplished each week, I check off the box for that item. I find this very satisfying! 🙂

I put together a binder with a tab for four weeks. I printed out two A Week Checklists and two B Week Checklists and put one in each tab. I use a small Post-It note on each tab to indicate which calendar week it’s for. When the first week is complete, I remove its contents, move the tab to the back and add a fresh Week Checklist and Post-It to that section.

The next step is to create detailed checklists for each activity on the weekly checklists.

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