Category Archives for "Marketing"

What’s Marketing Automation and Why Should I Care?

A term you may have heard is “marketing automation”. You may not know exactly what that means, though. Marketing automation is focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. And it means doing it automatically. Most of us are familiar with standard list […]

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The Marketing Strategy All My Successful Clients Use

Of all the business building strategies I’ve seen my clients use, there’s one that’s nearly universally used by the most successful, and not so much by the less successful. I’d even go so far as to say that it’s played a significant role in the successful businesses getting so successful. What is it? Developing relationships […]

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Hunting or Farming?

  I ran across a blog post today by John Tabita  with a hunting vs. farming metaphor for attracting clients: http://www.sitepoint.com/hunting-or-farming-which-type-of-prospecting-is-best/. I sometimes find myself focusing my days on hunting activities more than farming activities since the results are quicker and so those activities can feel more urgent. Maybe you’re like me in needing to remember […]

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5 Powerful Ways to Leverage Joint Venture Partners

If you’ve been around online marketing for any time at all, you’ve heard about joint ventures and how valuable they can be for building your business. What you may not know are the variety of ways you can structure joint ventures. (In this article, I will refer to a product, but this may also be […]

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Become a Guest Blogger

Hopefully, you’ve developed the habit of regularly publishing blog posts to your own site. Have you considered branching out and becoming a guest blogger on others’ sites? Posting articles on other blogs will expose you to a broader audience and boost your reputation as an expert in your field. The posts you create will include […]

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