Category Archives for "Outsourcing"

What’s Your Genius Work?

The most important thing you need to do as a business owner is to clarify what talents, skills, intuition, knowledge, and experience you have that others would benefit from and be willing to pay for. Some combination of these factors will make you unique and allow you to position yourself as ‘special’ in the marketplace. […]

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Small Business Owners: Do This, Don’t Do That

I feel strongly that business owners, especially solopreneurs, should spend their time on those things only they can do for their businesses – and only those things. It’s tempting for the coaches, consultants, healers, and others I work with to try to do everything themselves. Sometimes it’s an effort to save money. Sometimes it’s about not wanting to […]

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