The Biggest Danger in Online Marketing

I know the headline sounds ominous. And I’m not talking about a technique that can get you slapped by Google or labeled a spammer by AOL.

No, I’m talking about the risk of complete lack of action due to information overload. Between the constant flood of email messages with valuable information, as well as those offering to sell you the latest marketing technique you absolutely must know about, it’s enough to keep you surfing the web seeking to learn more and more for the rest of your days.

Of course, the huge problem with this is that you’ll have lots of useful information that you never have time to use because you’re off looking for the next nuggets of knowledge. So, you spend time – and probably money – attaining all this know-how and what I want to know is, “When are you planning on using it to make some money of your own?!”

Now before I get too preachy about this, please know that I am as bad an offender in this area as anyone reading this. I don’t even want to count how many programs are in my office, many of them unread (or listened to or watched).

If you’ve been learning about internet marketing for any time at all, I’ll bet you have a long list of ebooks on your computer right now that you’ve paid for and never read. Nevermind the expensive multi-media programs on your shelf. Be honest now!

Rich Schefren calls this getting information “just in case”. He believes that many of us in online marketing already have plenty of information to make our businesses more successful and shouldn’t be so worried about missing something. He’d rather we got our information “just in time” rather than “just in case”.

I have to agree with him. The marketers out there selling this information make it sound like we’ll be losing out on a one-time opportunity if we don’t buy their current product. That’s the power of a persuasive email campaign, joint venture partners, and good web copy.

But think about it… Have you ever seen online marketing information offered that wasn’t available, often in a new, “better”, revised version sometime later? After all, these guys aren’t going to let “important” content be sold once only to languish forever unsold in the future.

Yes, I know there are huge packages that have been offered for great prices recently by John Reese, Mike Filsaime, Frank Kern, Andy Jenkins, Jeff Walker, Rich Schefren, and seemingly every other big name internet marketer out there. And I’ve bought some of them. But these guys aren’t going anywhere. And the information they’re offering will continue to be offered – if not by them, then by others who’ve often learned it from them.

So what I suggest is that you stop reading every marketing email you receive. Unsubscribe from most of them. I promise they’ll be more than happy to welcome you back later.

Also, don’t buy every great marketing package that comes along. If you really want to learn more, pick one marketer whose business model and style of teaching resonates with you and focus just on his material for awhile. Try to pick material you can implement right now in your business. When you feel like you’ve gleaned – AND PUT INTO PRACTICE – his material, then and only then might you want to find your next guru.

I love learning and never want to miss out on anything, so I’m a terrific prospect for the talented internet marketers. However, we all need to find the right balance between learning more and accomplishing more.

One of the reasons I’m writing this is in the hope that if I’m persuasive enough to convince you, I might follow my own advice.

With that in mind, I resolve to focus on one program at a time and schedule an hour a day to work through it. That’ll allow me to digest the information and implement it in my business as I go. And please Lord, don’t let me run across sales letters for any more “must have” marketing products for awhile! Neither my schedule nor my bank account can afford any more “help”.

What’s your plan to balance learning with action? Post a comment and share what works – or you hope will work – for you.

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