We hear about list building all the time these days, and for good reason. A good-sized, responsive list is extremely valuable to any business. So I read a lot about getting traffic to your opt-in, and what to give away to attract opt-ins, and how to monetize your list once you have one. What I don’t hear as much about how to construct your opt-in page to maximize the number of visitors to it that actually do opt-in.
So I’ve found a few great articles focused on what makes good landing pages, also known as opt-in pages or squeeze pages. Note that a landing page can also refer to a sales page. It’s any page where we send people and want them to take a particular action.
This short article by Charles Costa offers several secrets to boosting page effectiveness that have been good practices as long as there have been landing pages.
James George’s 7 steps are easy and practical tips for designing effective landing pages. I really like his points and use them with clients often.
Unlike the previous article, this one by Julie Boswell focuses more on the content of landing pages – what you say and how to develop enough trust to encourage the action you want. This is a long post, but a really good one, so make some time and read it through.
What has worked well for conversion on your landing pages?